Chatchai Khunpitiluck, senior vice president and chief operation officer of the Digital Economy Promotion Agency , said the digital content market, including games, keeps growing every year. Co-education is done through universities for support to gaming developers and marketing streamers. The community includes the AIS eSport studio in Bangkok as well as seminars and training activities with academies. She said Thailand has the potential to be at pole position in the region’s e-sports business, which is being led by Indonesia in terms of market size and number of players. By the second half of this year, the arena is expected to generate revenue of Bt15 million, with 50 per cent coming from rental fees and the remainder contributed by sponsors to support tournaments or leagues.
Use our App Market Explorer to filter the Google Play Store by mobile games with specific permissions. Google Cloud Messaging23% of mobile games from Thai publishers have Google Cloud Messaging integrated. Unity3D60% of mobile games from Thai publishers have Unity3D integrated. FMOD60% of mobile games from Thai publishers have FMOD integrated.
The country has experienced an explosion in internet usage, and it now faces the serious challenge of unplugging its youth. Unity Ads31% of mobile games from Thai publishers have Unity Ads integrated. The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games.
This report describes the drivers, restraints, opportunities, and challenges pertaining to the market. Moreover, the report analyzes the current scenarios and forecasts the market until 2023. Furthermore, this report includes the market segmentation based on revenue streams and region. Internet access on smartphones has become especially widespread in recent years, and a greater number of Thais have internet-enabled devices at home. This has removed the need for many young people to visit local internet cafés to partake in online gaming, as they did in years gone by – arguably a helpful barrier of inconvenience to full-on addiction taking hold. The Institute is said to have 429 ongoing cases involving addiction to online gaming, a figure that represents a third of all youth psychiatric cases.
30% of the games from Thai publishers use the Wifi Information Access permission. android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device.
Singtel Group international chief executive Arthur Lang said esports’ presence at the Games shows how they are becoming mainstream, creating demand for data services. Activision Blizzard told Reuters it has translated one of its games into Thai and was considering further language localisation for the region. He was put on a makeshift team called Diamond Cobra that won the show and now represents Thailand in the Asian Games. He and his teammates are sponsored by Toyota and Thai entertainment company Kantana, which ran the TV show. The International Olympics Committee has said games involving violence or shooting would not be considered for exhibition events.
“Playing an eSports game is much the same as playing a normal game,” he begins. “But the difference is that playing eSports requires discipline and setting a goal for playing each game. “I have discipline in my eSports practice, studying, and doing the other things in daily life such as exercise – and not just playing a game,” said Preecha.
48% of the games from Thai publishers use the Phone Sleep Mode Preventation permission. That is a lower value of paid mobile games compared to the overall games, where 4% are paid. That is a higher value compared to the whole world, where 74% games have ads. 27% of games by Thai publishers make use of In-App Payments to monetize. 42matters tracks everything from mobile game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more.
The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 24% of the games from Thai publishers use the Read External Storage permission. The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view Esport information about network connections. This information includes such things as which networks exist and which already have connections. 89% of the games from Thai publishers use the Network Information Access permission. The following shows which android permissions are most frequently request by Thailand mobile games publishers.